Of course, any great news for Kristen only means one thing, right? The ninnies are at it again. That’s right! Poor ninnies just can’t stand to see Kristen succeed. It’s as if they want her to disappear into obscurity and not be heard from again. Who else besides a select number of Harry Potter fans would spend so much time on the MTV Movie website voting for “The Woman in Black” over “Snow White and the Huntsman” as the most-anticipated Summer movie of 2012?
The same women, calling themselves Rob’s “real” fans, who are voting (and we mean over and over and over again) for Cosmopolis over Twilight: Breaking Dawn, Part 2 in the same poll. Why? For the sole purpose of eradicating Kristen from their lives. We would think that any “real” fan would be supportive of ALL of Rob’s work – but that sense of logic doesn’t fly in ninniland, where they are obsessed more with Kristen and tearing her down than they are with their supposed adoration of Rob himself. Of course, Bel Ami and Cosmopolis are both laden with sex, so any film that gives them even a glimpse into what they are missing in their own lives (and what Kristen gets to experience on a regular basis), even if they objectify Rob in the process, is okay by their book.
So, let’s go back to Kristen and Balenciaga, shall we?
Personally, we think this is a fantastic choice for her. Why? Because Balenciaga imbues all that is “right” with forward-thinking fashion today. It is a design house known for clean, linear shapes trimmed with soft femininity, a combination of elegance and edge that fits Kristen perfectly, or maybe she fits it perfectly.
In describing why Stewart was their selection for the face of the new fragrance, Balenciaga creative director Nicolas Ghesquière noted that “Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence.”
In our book (and in our marketing and public relations experience), this is perfect branding.
Poor ninnies still don’t get it, however. (Do they ever?)
They decry Kristen by calling her a fame whore and a sell-out. How is lending your likeness for the promotion of an internationally-renown, high-end fashion house considered being a fame whore? Last we checked, fame whores were the ones who star in their own reality series about their supposed “exploits,” selling their marriages and divorces to People Magazine, or release love songs co-written with their new husbands on the day of the premiere of the movie in which they acted. Fame whores are NOT people who avoid the press in an effort to maintain some kind of sanity and balance in their lives.
As for being a sell-out? This isn’t Bath and Body Works here. She’s not promoting “Twilight Meadow” with Bella all over the packaging, or creating her own branded fragrance “Kristen,” à la Jennifer Lopez, Britney Spears or Justin Bieber.
Instead, Kristen is following in the footsteps of other internationally-acclaimed actresses (Oscar winners among them) who have been fortunate enough to be selected to represent some of the top fashion houses in the world.
We don’t know about the ninnies, but we’d say that Kristen is keeping awfully good company considering the list of beautiful and dynamic women above. To say that she is a sell-out, even as an independent “spirit,” is to say that each and every one of the fashion icons listed above is a sell-out as well.
Even the ninny-adored Emma Watson is the new face for international cosmetics giant Lancôme; a branding mismatch in our opinion. No offense to Emma, we just feel she would have been better served by a younger, fresher line like Burberrys, or something a bit more off-chart, like Stila. Lancôme is a bit, well, middle aged.
The fact that Kristen is only the second face to represent a Balenciaga fragrance line (the first being French musician and actress Charlotte Gainsbourg) speaks volumes about the INDUSTRY’S faith in Kristen as a brand ambassador.
Ninnies seem under the impression, however, that Kristen’s selecting to align herself with a brand so internationally known reeks of hypocrisy, given the fact Kristen has for many years clung fervently to her privacy.
Do those other actresses above not also value their private lives? Do they not also seclude themselves from the public as much as possible, and try to embrace as much “normalcy” as they can, given the very public nature of their chosen vocation?
Why is Kristen any different from these? Why is she put down and lambasted for her actions, while the others are not? Because she is different? Because she doesn’t fit into their pre-determined (and grossly shallow) idea of what a “Hollywood fakester” is supposed to be. She is a real person, with real dreams and a real career. And unlike ninnies who seem perpetually stuck on Bitter Pill Mountain, Kristen is demonstrating growth and change by taking the Balenciaga job. She is not just growing as an individual, but is embracing her womanhood in the process.
When she was still a teenager, it was very likely she would have eschewed this offer or any similar to it. The fact that she is learning to embrace change and grow as a person shows that she is becoming more comfortable in her own skin. This is an attribute to be applauded, not stultified.
What ninnies fail to understand is that there is a fundamental difference between taking an offer such as the Balenciaga deal, and farming yourself out for a cheap, more pedestrian brand found only in your corner pharmacy.
The same women, calling themselves Rob’s “real” fans, who are voting (and we mean over and over and over again) for Cosmopolis over Twilight: Breaking Dawn, Part 2 in the same poll. Why? For the sole purpose of eradicating Kristen from their lives. We would think that any “real” fan would be supportive of ALL of Rob’s work – but that sense of logic doesn’t fly in ninniland, where they are obsessed more with Kristen and tearing her down than they are with their supposed adoration of Rob himself. Of course, Bel Ami and Cosmopolis are both laden with sex, so any film that gives them even a glimpse into what they are missing in their own lives (and what Kristen gets to experience on a regular basis), even if they objectify Rob in the process, is okay by their book.
So, let’s go back to Kristen and Balenciaga, shall we?
Personally, we think this is a fantastic choice for her. Why? Because Balenciaga imbues all that is “right” with forward-thinking fashion today. It is a design house known for clean, linear shapes trimmed with soft femininity, a combination of elegance and edge that fits Kristen perfectly, or maybe she fits it perfectly.
In describing why Stewart was their selection for the face of the new fragrance, Balenciaga creative director Nicolas Ghesquière noted that “Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence.”
In our book (and in our marketing and public relations experience), this is perfect branding.
Poor ninnies still don’t get it, however. (Do they ever?)
They decry Kristen by calling her a fame whore and a sell-out. How is lending your likeness for the promotion of an internationally-renown, high-end fashion house considered being a fame whore? Last we checked, fame whores were the ones who star in their own reality series about their supposed “exploits,” selling their marriages and divorces to People Magazine, or release love songs co-written with their new husbands on the day of the premiere of the movie in which they acted. Fame whores are NOT people who avoid the press in an effort to maintain some kind of sanity and balance in their lives.
As for being a sell-out? This isn’t Bath and Body Works here. She’s not promoting “Twilight Meadow” with Bella all over the packaging, or creating her own branded fragrance “Kristen,” à la Jennifer Lopez, Britney Spears or Justin Bieber.
Instead, Kristen is following in the footsteps of other internationally-acclaimed actresses (Oscar winners among them) who have been fortunate enough to be selected to represent some of the top fashion houses in the world.
We don’t know about the ninnies, but we’d say that Kristen is keeping awfully good company considering the list of beautiful and dynamic women above. To say that she is a sell-out, even as an independent “spirit,” is to say that each and every one of the fashion icons listed above is a sell-out as well.
Even the ninny-adored Emma Watson is the new face for international cosmetics giant Lancôme; a branding mismatch in our opinion. No offense to Emma, we just feel she would have been better served by a younger, fresher line like Burberrys, or something a bit more off-chart, like Stila. Lancôme is a bit, well, middle aged.
The fact that Kristen is only the second face to represent a Balenciaga fragrance line (the first being French musician and actress Charlotte Gainsbourg) speaks volumes about the INDUSTRY’S faith in Kristen as a brand ambassador.
Ninnies seem under the impression, however, that Kristen’s selecting to align herself with a brand so internationally known reeks of hypocrisy, given the fact Kristen has for many years clung fervently to her privacy.
Do those other actresses above not also value their private lives? Do they not also seclude themselves from the public as much as possible, and try to embrace as much “normalcy” as they can, given the very public nature of their chosen vocation?
Why is Kristen any different from these? Why is she put down and lambasted for her actions, while the others are not? Because she is different? Because she doesn’t fit into their pre-determined (and grossly shallow) idea of what a “Hollywood fakester” is supposed to be. She is a real person, with real dreams and a real career. And unlike ninnies who seem perpetually stuck on Bitter Pill Mountain, Kristen is demonstrating growth and change by taking the Balenciaga job. She is not just growing as an individual, but is embracing her womanhood in the process.
When she was still a teenager, it was very likely she would have eschewed this offer or any similar to it. The fact that she is learning to embrace change and grow as a person shows that she is becoming more comfortable in her own skin. This is an attribute to be applauded, not stultified.
What ninnies fail to understand is that there is a fundamental difference between taking an offer such as the Balenciaga deal, and farming yourself out for a cheap, more pedestrian brand found only in your corner pharmacy.
They don’t understand that Balenciaga approached HER, after what we can assure was very diligent selection process. There are potentially millions of dollars at stake with these kinds of branding campaigns, and decisions are not taken lightly. Brands thoroughly vet possible candidates and conduct scrupulous marketing research to ensure that their investment will reap the anticipated return.
In the fashion industry, the selection is part art, part science. High fashion demands a face for the brand which not only fits what they represent in their own design aesthetic and personality, but also appeals to the demographic to which they are marketing. Most companies want to make sure that the “fit” is a good one, and will ensure a mutually-beneficial relationship. While it is about money, it’s just as much about image and the ability to convey a strong brand message. And not just anyone can sell the Balenciaga brand.
So, sit back, enjoy life and embrace the scent-sational future ahead.
In the fashion industry, the selection is part art, part science. High fashion demands a face for the brand which not only fits what they represent in their own design aesthetic and personality, but also appeals to the demographic to which they are marketing. Most companies want to make sure that the “fit” is a good one, and will ensure a mutually-beneficial relationship. While it is about money, it’s just as much about image and the ability to convey a strong brand message. And not just anyone can sell the Balenciaga brand.
So, sit back, enjoy life and embrace the scent-sational future ahead.
We are going to smell like Kristen Stewart (Balenciaga fragrance )LMAO
ReplyDeleteThe ninnies are going to smell like shit and pee, as always .
Outstanding post! They can cry, moan, and belittle Kristen all they want, but Kristen is going to continue to soar. Those that matter don't care what these lunatics say anyway. She's living her life and succeeding. As for those 'polls': the only thing that matters is the box office.
ReplyDeleteExcellent! Very well said. Love the comparisons you illustrated.
ReplyDeleteLancome is middle-aged?? oh...
ReplyDelete