Ra.One to marketed through NFC technology

Shah Rukh’s “RA.One” is the first film in India to be marketed through Nokia’s cutting-edge Near Field Communications (NFC) technology on its new range of Symbian Belle smartphones – Nokia 700 and Nokia 701.
The company has set up exclusive “Ra.One” zones at over 400 Nokia Priority Partner outlets and select multiplexes across the country. Consumers buying a Symbian Belle smartphone can get exclusive content from the film such as images, applications, games, on-set exclusives and movie promos by just tapping their devices on “Ra.One” NFC tags.Lucky SRK fans will get a chance to win tickets to a special screening of “Ra.One” in six cities. Starting October 15, select consumers buying a Symbian Belle smartphone from Nokia Priority Partners could win two tickets to a special screening of the film.
“My friend and partner Nokia and I are committed to make you have a good time this holiday season. Try the ‘Just Tap with NFC’ feature on one of their new smartphones and if you are lucky, it might just take you straight to a theatre to watch a special screening of my film,” says SRK. “Ra.One” special screenings will be held in NCR, Mumbai, Bangalore, Hyderabad, Pune and Kolkata.