like these blossoms
ig: uminotenshi7
This weeks harajuku fashion style is Mori kei!!!
History of mori kei:
Mori girl was founded by a woman named choco on mixi (japanese facebook) in 2006 but this particular style has existed even before its recognision, choco just gave that style a name. Mori stands for forest in japanese and it translates to forest girl. There were several rules created for mori girl, which even the ogs of that style didnt follow completly. In 2012 mori girl was renamed to be mori kei to be more inclusive of its sub-styles
Rise to popularity
After the mori girl mixi group was created, many people started to participate in that style and street photographers began to feature them more often in their magazines. There were also several magazines and issues completly dedicated to mori kei such as: spoon, mori girl lesson and fudge. There was also music created that was inspired by the mori girl style and an anime named honey and clover which features the main character wearing this style.
In 2013-2014 most mori style stores have shutdown because of its decrease in popularity over the years and popular mori kei personalities have deactivated their blogs. Mori kei is still alive but its not as popular as it was before.
Brands
Mori kei never seriously relied on brand clothing, but there are still some brands that make/made mori kei styled clothing and this includes:
โขWonder rocket-was the most recognisible Mori brand and opened in 2007 and shutdown after ten years.
โขDearLi- a chinese company that has been and is known for its past mori fashion lines
โขQ-pot accessoires
โขEarth,music & ecology
โขBirkenstock
and many more which you can find on:
https://idontknowmuchbutimlearning.blogspot.com/2017/09/an-introduction-to-mori-kei.html?m=1
Fashion rules
โขNatural fabrics: such as cotton and lace
โขNatural colors: creams, browns, white, natural greens, light blues and light pinks
โขNatural/ nature inspired patterns: flower patterns, nature patterns or even small stripes
โขLayers: asymetrical layers, multiple dresses and/ or skirts. For a boyish silhouette: baggy pants, many shirts, scarves and sweaters
โขNatural hair
โขMinimal or no makeup
โขnature themed accessoires: mushroom necklaces, flower crowns and etc.
โขpractical shoes
Substyles
โขDark mori: less popular, darker colorscheme, often confused with the western style Strega.
โขMori boy: masculine appereance, focuses less on light, airy and feminine materials such as lace. Features darker colorschemes.
โขHama kei: (ocean style)
โขYama kei (mountain style)
โขMori gyaru
โขPractical mori
โขOver the top mori
โขTrendy mori (also known as street mori)
โขSimplistic mori
โขBohemian mori
โขShabby chick mori
โขDolly mori
โขCult party mori
โขLolita mori
โขRomantic mori
Lifestyle
Mori kei doesnt really have a lifestyle to follow but I recommend checking this mori kei blog which gives you an idea of a mori kei lifestyle: https://idontknowmuchbutimlearning.blogspot.com/p/navigation.html?m=1
Credits for the information
โขIdontknowmuchbutimlearning.blogspot.com
โขjapanese fashion wiki
Photos: pinterest
Mo-mo-mori!!!
After lots of lolita fashion shenanigans I really wanted to concentrate on mori kei for a while! Putting this look together was so much fun!
Perfect for attending July's lolita fashion meetup with my friends (we have no strict dress code and other fashions & normie clothes are fine.)
Outfit rundown (from top to bottom):
hair flower: handmade (and lost on the walk home that day..)
shell earrings: handmade from shells
shell necklace: handmade
lacey crop top: handmade
big shell sash: thrifted
gilet with pointy bits / tails: handmade (you can only see the bottom part in my outfit, because I'm wearing the crop top layered over it)
bracelet: from an animal charity, handmade by them
crocheted skirt: handmade / upcycled from a table cloth my great aunt crocheted during WW II
underskirt: handmade
sandals: Deichmann
@timidsketch tagging you friend for yummy food pics!
