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Built on several tens of thousands of cameras and what's claimed to be one of the most advanced facial recognition systems on the planet, Moscow has been quietly switching on a massive surveillance project this month.

The software that's helping monitor all those faces is FindFace, the product of NtechLab, a company that some reports claimed would bring "an end to anonymity" with its FindFace app. Launched in the mid-2010s, it allowed users to take a picture of someone and match their face to their to social media profiles on Russian site Vkontakte (VK).

Since then, NtechLab shut down the consumer app and pivoted to government surveillance, this week revealing it’s being paid at least $3.2 million for deploying its tools across the Russian capital. The initial news was broken in Russian media on Tuesday. 

NtechLab CEO Alex Minin claims, in an interview with Forbes, that it’s the biggest “live” facial recognition project in the world, even if there are larger non-real-time deployments. Real-time, live recognition can pick faces out in a crowd and instantly say whether or not they match those in police databases of wanted criminals. London’s Met Police have been testing out a similar system with Japanese provider NEC. Older, “archived” facial recognition is slower as police have to take recorded footage and run it through a facial recognition system to find a match.

There remain deep concerns about the privacy implications for such technology, given the constant live scanning of people’s faces. Combined with Russia’s poor human rights record, the surveillance system in Moscow will worry those fearful of a Putin-led Big Brother state. Just last year, Russian women’s rights activist Alyona Popova filed a lawsuit against the Moscow city government over the project, claiming it violated privacy rights. The lawsuit was swiftly thrown out of court, however.

But Minin is proud of the work, saying the company has been working on the project for two years and it was now finally being switched on. “The technology can can work across hundred thousands of cameras in real time,” Minin claims. He says one of the unique selling points of the business’ facial recognition tech is that it doesn’t require training on databases of faces beforehand like most systems do; it uses “very neat neural networks” to made assessments as to whether a face is a match. That means there’s less chance of racial bias — something that other tools have been criticized for, Minin adds.

Will NTechLab’s tech ever reach the U.S.? It’s possible, given American government organizations rate the tech highly. It’s been ranked highly by the U.S. National Institute of Standards and Technology (NIST) for detecting faces and human activities and, though there are some security concerns for U.S. government bodies working with Russian companies, NTechLab has a partnership with Genetec, a video surveillance provider that already has contracts with the American government.

It’ll be going up against some significant startups if it does emerge as a U.S. player, including ClearView, which was the subject of a New York Times investigation. The Peter Thiel-backed business scrapes social sites like Facebook and Twitter and helps police find matches with its massive database of faces. Minin wasn’t sure about that strategy, given it wasn’t dissimilar to what FindFace used to do. “[ClearView] are creating really bad perception in general about the face recognition,” he added.

NtechLab has also been working on some high-tech glasses, which a police officer wears and will alert them to possibly criminal faces as they march about the city. According to the NYT, ClearView appeared to be working on similar tech. NtechLab at least has a product, but it remains a prototype and is not part of the huge Moscow system. “At least, not yet,” said NtechLab’s comms chief Nikolay Grunin. “The technical capability to use them remains and the pilots still continue.”

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