Search Results for: CNN International cleantalkorg2.ru news word breaking news today american news online bbc news news am news usa
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Kyle Mani
Chief Creative Officer
Protecting your online reputation
...been posted that might undermine your reputation. You don’t need to participate in online media or even go online frequently to have an online dossier. Be aware that there are...
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Sam Afsari
Sr. SEO Specialist -
Kyle Mani
Chief Creative Officer
From clicks to conversions: how web design and SEO can skyrocket your sales
...your online presence remains competitive. Join us to discover how web design and SEO, like physical storefronts, can transform a business’s online impact, driving traffic, clicks, and conversions. What is...
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Kyle Mani
Chief Creative Officer -
Dennis Ghyst
VP. Of Content
What are the best website design awards?
...in the annual American Advertising Awards book, which showcases the best advertising work from around the country. The American Advertising Awards are sponsored by the American Advertising Federation (AAF), a...
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Kyle Mani
Chief Creative Officer
Can tech save democracy?
...Trust-Based Index for Political News—One exciting proposal for reducing the impact of fake news and disinformation is to develop an online trust index based on the most trustworthy, non-partisan sources...
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Kyle Mani
Chief Creative Officer
The Pros and Cons of Going Global
...recently opened. Cross-time zone challenges. International marketing and international expansion can pose unsuspected problems. This week I’ve been struggling with the time differential communicating with international clients in Turkey and...
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Dennis Ghyst
VP. Of Content -
Jason Lee
Sr. Business Analyst
The evolving impact of COVID on international and domestic marketing
...connect with consumers and build a strong online presence, no matter what the future brings. Sources https://www.oecd.org/ https://www.weforum.org/agenda/2021/08/covid19-pandemic-trade-services-goods https://finchannel.com/how-has-covid-affected-global-trade/ https://www.easyship.com/blog/international-shipping-rate-increase https://www.oecd.org/industry/global-value-chains/ https://www.fortunebusinessinsights.com/ https://pubmed.ncbi.nlm.nih.gov/34539036/ https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic/ https://podcasts.apple.com/us/podcast/straight-talking-international-digital-marketing-podcast/id1501356980 https://www2.deloitte.com/us/en/blog/human-capital-blog.html https://senalnews.com/en/research/alphabet-meta-and-amazon-to-take-half-of-1-trillion-ad-market-in-2025 https://www.businesswire.com/news/home/20200630005654/en/Merkle%E2%80%99s-COVID-1 https://www.cmswire.com/digital-marketing/how-covid-19-changed-marketing/ https://www.getblend.com/blog/glocalization-vs-globalization/...
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Kyle Mani
Chief Creative Officer -
Dennis Ghyst
VP. Of Content
Dealing with sadistic internet trolls
...social networking sites, multiplayer games, discussion forums, news sites, company sites, and forums. In other words, anywhere. They especially love to exploit kid/teenager sites. Impossible to overlook and, in my...
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Andrew Mani
Senior Project Manager
Marketing strategies for handling damaging online reviews
...competitor-aligned individuals and spam networks posing as legitimate consumers. Online reviews are critical both for online and brick and mortar sales As we know from continuing news of major retail...
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Kyle Mani
Chief Creative Officer
Web psychology
When we go online, we’re seeking a sense of safety and control. Let the user choose Too many social media and news website developers fail to understand basic human nature....
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Dennis Ghyst
VP. Of Content
What does it take to build a successful global brand?
...than local brands. Consumers in economically developed countries like New Zealand and Costa Rica, prefer international brands because they identify as international citizens who aspire to achieve higher levels of...
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Kyle Mani
Chief Creative Officer
Is your internet vocabulary up to par?
...online document that poses a series of standard questions with corresponding answers on a specific topic. FAQs originated in Usenet groups as a way to answer questions about the rules...
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Mia Green
Sr. SEO Specialist -
Kyle Mani
Chief Creative Officer
Custom website vs. template website: which is better for your business?
...added value for businesses? By providing a comprehensive analysis of custom-built and template-based websites, we aim to assist you in making the best choice for your business’s website. Today, in...
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Dennis Ghyst
VP. Of Content
Using the internet for personal growth
...online discussions to forge new contacts. Sign up for an online course, e.g. one of the free ‘Massive Online Open Courses” (MOOC), e.g., harvard.edu, where you get the same top-notch...
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Kyle Mani
Chief Creative Officer
Best strategies for fixing the internet
...increasing number of online publications disallow comments because they have become so routinely nasty and thoughtless. If online news and opinion sources inhabited a more secure part of the internet...
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Kyle Mani
Chief Creative Officer
Companies need both marketing and public relations
...easy to implement. Websites, online newsletters, bulletin boards, and other forms of online communication can be updated instantaneously. A coordinated, interactive (PR-client) online strategy increases your SEO, deepens relationships with...
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Kyle Mani
Chief Creative Officer
Should you learn to code?
...(online); Tealeaf Academy (online); General Assembly’s Web Design Circuit (online), and; Firehose (online). The online options are generally less expensive, but not always. If you have the resources for one...
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Kyle Mani
Chief Creative Officer
Does the internet change human nature?
...Because our online/social media identities so often overlap, many feel it is easier, even more principled to fully self-disclose online. In fact, some bravely present a unified online persona across...
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Kyle Mani
Chief Creative Officer
Probable changes in net neutrality and online privacy
...Russian roulette. Update all your software, beginning with security updates. Automate regular updates to your antivirus software, operating system, and web browsers. Frequently create NEW, hard-to-crack passwords using root words...
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Dennis Ghyst
VP. Of Content -
Kyle Mani
Chief Creative Officer
The rise of digital art
...round. Contact us to see how our team of world-class artists can add flair to your business marketing collateral, website, and overall marketing. Sources https://cointelegraph.com/news/nft-sales-boom-but-ownership-is-highly-concentrated https://cointelegraph.com/news/un-s-cop26-climate-change-goals-include-emerging-tech-and-carbon-taxes https://www.globenewswire.com/en/search/organization/Research%2520and%2520Markets https://icom.museum/wp-content/uploads/2021/07/Museums-and-Covid-19_third-ICOM-report.pdf https://cointelegraph.com/news/silent-crash-as-price-floors-collapse-across-nft-space https://apnews.com/article/cryptocurrency-technology-business-bitcoin-862d03b59ab714e3230ce85ef8a7ed43...
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Kyle Mani
Chief Creative Officer
Fixing digital redlining
The challenge of online discrimination Update on Fake News—According to Buzzfeed, during the critical final three months of the recent election campaign, fake news stories on Facebook were read and...
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Kyle Mani
Chief Creative Officer -
Sara Keys, Ph.D.
Director Of Influencer Marketing
What are the top 10 challenges for marketing managers?
...with target customers, as well as analyzing data from social media and other online channels to identify emerging trends. Monitor industry publications and news: You can stay up-to-date on industry...
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Victor Alvarado
Senior Front-End Developer
The evolution of WordPress from blogging platform to the dominant CMS
...primarily to bloggers, providing them with an accessible platform to share their thoughts and ideas online. However, over the years, a series of technical advances and usability improvements transformed WordPress...
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Andrew Mani
Senior Project Manager
Online Security And Privacy Basics For 2016
...via a wide array of sources–among them surveys, mailing lists and online registration for the purpose of selling that information to other parties. Resulting problems have generated a solid consensus...
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Kyle Mani
Chief Creative Officer
Winners & losers in the world digital economy
...the U.S. lack of investment in its physical infrastructure. What’s at stake? Those nations breaking out of Second World status will benefit greatly by investing in digital tech infrastructure. Cash-only...
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Victor Alvarado
Senior Front-End Developer
The role of social media in website development
...experiences. For instance, a news website can use analytics tools provided by social media platforms to identify which types of news articles or topics resonate most with their audience. This...
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Kyle Mani
Chief Creative Officer
Security as a UX priority: The ROI of cyber safety.
...implement after a careful analysis of aspects of user experience. Comprehensive and transparent security models vastly reduce online crime, but also encourage a user’s sense of online safety. This, in...
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Kyle Mani
Chief Creative Officer
Breaking through customer indifference
...in sight and will transform routine messaging into memorable art. A renewed focus on more creative and authentic messaging. When the world went online in the early 2000s, digital marketers...
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Kyle Mani
Chief Creative Officer
How ‘Big Data’ is impacting business and personal privacy
...protect us? How viable/enforceable are such rules? When abuses emerge, is there a reliable system for improving the rules to counter them? How long is data held and to whose...
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Kyle Mani
Chief Creative Officer
What marketing managers need to know about rebranding
...process is essential to ensure a positive outcome and long-term success. Sources [1] hbr.org/2012/05/three-myths-about-customer-eng. [2] www.wsj.com/articles/crypto-com-will-run-its-first-super-bowl-ad-amid-marketing-blitz-11640174402?mod=Searchresults_pos3&page=1 [3] ointelegraph.com/news/collins-dictionary-announce-nft-as-word-of-2021 [4] cointelegraph.com/news/nft-sales-boom-but-ownership-is-highly-concentrated [5] cointelegraph.com/news/un-s-cop26-climate-change-goals-include-emerging-tech-and-carbon-taxes [6] globenewswire.com/en/search/organization/Research%2520and%2520Markets. [7] beloved-brands.com [8] crowdspring.com/blog/brand-identity/ [9] employeeengagement.com/towers-perrin-employee-engagement/...
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Kyle Mani
Chief Creative Officer
Security update recommendations
...this. A convincing-looking site may pop up requesting your username and password Cybercriminals have password hacking programs that run for hours, systematically testing millions of possible combinations to gain access...
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Kyle Mani
Chief Creative Officer
Standard Internet Terms Have Changed
...are now common. In effect, the term “cyber” has taken on the tonality of things dark and dangerous. People now routinely use the word “online,” as in “I’m online six...
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Dennis Ghyst
VP. Of Content -
Kyle Mani
Chief Creative Officer
Digital art revolution: definition, techniques, and possibilities
...that genuinely touch the viewer’s feelings and intrigue their intellect. Most online images have been aesthetically enhanced one way or another. Many online images were originally created by an artist...
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Kyle Mani
Chief Creative Officer
A digital checklist for 2017
...and efficiency of your online experience to give you more non-screen personal time throughout the New Year. Additional tips for streamlining your digital life By adopting new online strategies this...
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Dennis Ghyst
VP. Of Content -
Jason Lee
Sr. Business Analyst
The digital marketing revolution
...game. Recent marketing developments that affect your business: Today, a promotional campaign almost invariably results in your potential customers first researching your competitors’ offerings before making any purchase. Your competitors,...
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Kyle Mani
Chief Creative Officer
The latest digital marketing trends, Part 03
...can expect: More consumer engagement A greater number of purchases Higher retention rates Integrated Online-Offline Customer Experience Brick and mortar stores with little online presence have been struggling since the...
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Dennis Ghyst
VP. Of Content -
Ben Rahmati
Director Of Paid Search
Maximizing mobile device conversion rates
...work hours as they do in their free time. Smartphone viewing is often rushed because people are on the run, dealing with back-to-back meetings, travel, etc. Smartphone sessions are 1.5...
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Kyle Mani
Chief Creative Officer
Is your online written content up to par?
...best website design cannot begin to compensate for run-of-the-mill copy. The same applies to all online marketing communication. OWDT will soon launch a content management sister website Within the next...
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Kyle Mani
Chief Creative Officer
OWDT wins the American Advertising Awards for a corporate branding overhaul
The board of judges with Houston’s Annual American Advertising Awards, now in its 60th year, has announced that Houston-based OWDT is the winner of their award for excellence in ....
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Kyle Mani
Chief Creative Officer
Tech and digital marketing trends in 2017 and beyond
...brick and mortar stores. We’re also purchasing movie tickets online, selecting our seating ahead of time. There will be a continuing convergence of digital and physical product availability between online...
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Kyle Mani
Chief Creative Officer
Are today’s tech giants comparable to 19th-century industrial monopolies?
...of their dominance–(1) half of all online dollars in the U.S. now goes to Amazon, and (2) Google and Facebook accounted for almost half of all digital advertising revenue growth...
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Jason Lee
Sr. Business Analyst
Market research in the digital age: methods and tools for gathering actionable insights
In today’s fast-paced digital era, market research is more crucial than ever. The dynamic shift towards an online-centric business model has reshaped the strategies marketing managers employ to understand consumer...
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Sam Afsari
Sr. SEO Specialist -
Shab Hadi
SEO Director
SEO negative attack? 12-step guide to help you reverse the damage.
...Optimization) and SEO vs PPC (Pay-Per-Click) advertising. What is a negative SEO attack? There is a whole cottage industry built around taking your online competitors down. These days you don’t...
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Kyle Mani
Chief Creative Officer
Pervasive E-learning options are vital for business
Virtually limitless free e-learning options are available online for almost any subject matter or skill acquisition. Employee online and higher education options Virtually limitless free e-learning options are available online...
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Kyle Mani
Chief Creative Officer
Are You Integrating Psychographics Into Your Marketing?
...you gain immediate access to online conversations that reveal differences and commonalities between subgroups. This information helps you identify trends in interests, attitudes and sentiments to help better discern psychographic...
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Kyle Mani
Chief Creative Officer -
Victor Alvarado
Senior Front-End Developer
Optimizing color in digital design
...color for protection USA–Halloween (with black), cheap goods Hinduism–saffron, a sacred color Green Islam–hope–spiritual purity (the cloak of the prophet was believed to be green) European/American–spring, environmental awareness, new birth,...
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Kyle Mani
Chief Creative Officer
Blockchain’s ground-breaking applications
...create algorithms that establish new rules for transactions with other nodes. Bottom line – blockchain technology is more valuable than bitcoin or any other digital currency it may use. Though...
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Dennis Ghyst
VP. Of Content -
Sara Keys, Ph.D.
Director Of Influencer Marketing
Marketing successfully across different cultures
...really… In Mexico, American Airlines catchphrase “Fly in leather,” completely overlooked the slang meaning of the Spanish word for leather (cuero) as “nude.” Finally, there is the classic GM misstep...
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Kyle Mani
Chief Creative Officer
Digital marketing changes predicted for 2016
...content is still a marketer’s number one priority, a fact often overlooked in the rush of news about digital marketing breakthroughs. Research continues to confirm that this one factor drives...
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Kyle Mani
Chief Creative Officer
14 tips for choosing a web design company + evaluation table 2023
...was it confusing, overwhelming, and disorganized? Usability Usability overlaps navigation in many respect but also includes built-in security, page loading time, search function, internal linking, and evidence that the site...
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Dennis Ghyst
VP. Of Content
Computer algorithm overview: types, impact, and solutions
...their origin long before the computer age. The word is derived from the work of Persian mathematician, Al-Khwārizmī (c. 780–850). His basic idea was simple: an algorithm establishes a series...
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Kyle Mani
Chief Creative Officer
Developing a user persona is easy. Do it every time.
...user begins and ends their online journey at different points; each scenario is unique. But there are universal principles that guide the process of designing and developing for online experiences....
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Kyle Mani
Chief Creative Officer
Behavioral research & product design
...key to business success Persuading customers to start using online discount sites like Groupon Prompting runners to begin using running mobile apps to track their progress and improve their fitness...
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Kyle Mani
Chief Creative Officer
2018 digital marketing trend
...the dominance of video will accelerate in 2018. There’s also a consensus that relatively new technologies, like voice search—will create new challenges for SEO and overall online marketing dynamics. Most...
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Kyle Mani
Chief Creative Officer
Why hiring an agency saves time & money over DIY website building
...Core Business: By outsourcing website development to an agency, you can concentrate on running your business, managing day-to-day operations, and other critical tasks while the agency handles the website. Quality...
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Kyle Mani
Chief Creative Officer
Benefits of social media networking
Online networking websites allow you to connect Networking via the Internet has mushroomed in recent years with the explosive growth of social networking sites like Facebook, Twitter, and LinkedIn. Online...
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Dennis Ghyst
VP. Of Content -
Kyle Mani
Chief Creative Officer
How AR & VR will transform marketing
...online respondents have never heard about VR headsets. Last year only 10M Oculus Rift, HTC Hive, and other headsets were delivered, but that’s a drop in the bucket considering the...
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Kyle Mani
Chief Creative Officer
Competitive Auditing at OWDT
...they’re the same. Orienting through comparison When we do a competitive audit, we’re studying the online strategy of your competition. How are they managing their online presence as a representation...
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Dennis Ghyst
VP. Of Content -
Kyle Mani
Chief Creative Officer
Exploring the future of web design: predictions & opportunities
...websites that’re mobile responsive underscoring the significance of first design in boosting search engine rankings and online visibility. As SEO practices evolve in the future first design will continue to...
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Kyle Mani
Chief Creative Officer
How should your website be structured?
...categories and pages. Sites like CNN.com and BBC.co.uk are great examples of the hierarchical model. Information hierarchies are the best way to organize the most complex bodies of information. Because...
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Kyle Mani
Chief Creative Officer
The election’s impact on big tech
...country, especially in the so-called Rust Belt. They contributed to the Democrats but were complacent about the election. Few of them got directly involved. Ironically, California-based social media giants like...
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Kyle Mani
Chief Creative Officer
Website language translation software is now standard & free
90% of global online customers do not speak English Whether your business is international or exclusively U.S. market-based, you need to take advantage of the many advantages of machine (computer-aided)...
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Kyle Mani
Chief Creative Officer
Recognizing fake and misleading information
Fake News – Guidelines for avoiding inaccurate and malicious sources We invest hours of our day online searching for reliable information to make better business and personal decisions. Pressed for...
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Jason Lee
Sr. Business Analyst
The future of marketing in the era of AI: 2024 outlook
...transformation, primarily due to the advanced capabilities offered by artificial intelligence (AI). The dynamic nature of today’s market demands a level of responsiveness that traditional marketing approaches can no longer...
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Dennis Ghyst
VP. Of Content -
Sam Afsari
Sr. SEO Specialist
How artificial intelligence is transforming marketing
...analytics. Speculation about the long-term future of artificial Intelligence in society is at a fever pitch, receiving unprecedented attention in the news and on social media. Luminaries such as Elon...
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Kyle Mani
Chief Creative Officer
What Search Engine/Payment Platform Integration Means For Your Business
...posts with expanded access to news and events tweets, Twitter profiles, even hashtag keyword data–all of which will make online marketing research and outreach even easier. Google Mobile Apps Will...
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Shab Hadi
SEO Director
The benefits of choosing a local SEO company
...intimate understanding of the Houston market and can craft customized strategies to help businesses effectively reach local customers. In today’s digital age, having a strong online presence is essential for...
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Kyle Mani
Chief Creative Officer
What you need to consider before redoing your website
...company hope to achieve with a new website? In other words, after your new site is launched, what specific outcomes do you envision? If you’ve changed your brand and company...
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Kyle Mani
Chief Creative Officer
Grow Your Marketing Outreach By Streaming Content
Online content has created barriers to social media marketing, making it difficult for potential customers to hear you. Expect More ‘Owned’ Content In 2016 The growing flood of online content...
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Kyle Mani
Chief Creative Officer
The emerging marketing revolution
...gaining competitive advantage Challenge and opportunity The rapidly unfolding marketing revolution is being driven by growing bandwidth, continual online customer feedback (now shaping and molding brands), and a host of...
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Andrew Mani
Senior Project Manager
How to become a sustainable company
...standard we will be able to ensure a sustainable future for our country and planet. “We as Americans, according to the Scientific American are less than 5% of the world...
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Dennis Ghyst
VP. Of Content
Don’t let your private pictures go viral
...News on Swinger/Cheater Website Breaches Today (Monday, 20 July, 2015) a group of activist hackers breached Ashley Madison, a site dedicated to helping married people cheat on their spouses. The...
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Kyle Mani
Chief Creative Officer
The latest on digital marketing
...are more relevant) and marketers (who achieve higher conversion rates). MARTECH (MARKET TECHNOLOGY) INDUSTRY CONSOLIDATION — In 2012, there were about 350 martech companies; today there are over 3,500. Industry...
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Kyle Mani
Chief Creative Officer
The latest digital marketing trends, Part 02
...memorable for users than the written word. Among these options, video is now unquestionably the dominant marketing medium. It is the most popular venue among consumers for learning about new...
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Kyle Mani
Chief Creative Officer
The promise and challenge of quantum computing
...added a small quantum computer to the cloud. Anyone with an internet connection can now design and run their own quantum circuits on this computer to run their quantum experiments...
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Kyle Mani
Chief Creative Officer
Enhance Your Marketing Toolbox In 2016
...about injecting your brand into a breaking news story to generate timely media attention and generate sales leads. This strategy will become more commonplace in 2016. However, if Newsjacking messages...
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Kyle Mani
Chief Creative Officer
Final predictions for 2017
...on the internet to meet a wide range of vital needs. Anything that threatens the safety and integrity of our lives online is unacceptable. In the past few months, the...
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Kyle Mani
Chief Creative Officer
Users strongly prefer websites that post videos
...retired. After getting recommendations from trusted sources, I carefully researched my options online. Long story short: I made my final choices among those high-rated doctors who had bothered to post...
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Mia Green
Sr. SEO Specialist
Innovative web design trends utilized by leading marketing managers
...today’s digital landscape. Take Action Learn more about our web design service and options available to you, or contact our specialists to discuss how we can realize your vision. Contact...
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Mia Green
Sr. SEO Specialist
The power of visual storytelling: best practices for designing landing pages
In today’s competitive internet world, capturing the audience’s attention is crucial. One prominent way to achieve this is through the use of visual storytelling. This powerful technique enables web designers...
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Kyle Mani
Chief Creative Officer
How E-Commerce websites can establish trust
...your potential customers have ANY reason to question the security of your online purchase process, or have any doubt, no matter how slight, doubts about the quality of your products...
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Sam Afsari
Sr. SEO Specialist
SEO and PPC integration: achieving synergy for marketing wins
...Utilize data from both SEO and PPC to conduct keyword research. Identify which keywords perform well in both organic and paid search. Tools like Google Keyword Planner can be incredibly...
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Kyle Mani
Chief Creative Officer
Use infographics to capture a wider audience
...billions of pieces of content are exchanged on a daily basis – so it’s no surprise that visual aids, especially infographics, have become indispensable in online digital marketing. And standard...
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Kyle Mani
Chief Creative Officer
21st century career survival skills
...education courses–via video streaming and online materials, greatly expanding options for life-long learning. –I highly recommend you go online and explore these and other online educational platforms. Kahn Academy (khanacademy.org),...
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Kyle Mani
Chief Creative Officer
Are you hiring the best people for your company?
...way that confirms one’s beliefs or hypotheses.” In other words, if a hiring manager likes a candidate, she or he subconsciously selects out responses and behaviors that confirm their first,...
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Kyle Mani
Chief Creative Officer
Tailoring infographics to specific types of data
...in online digital marketing. … (And) you don’t have to be a graphic designer to create an infographic if you use one of the free online tools to guide you...
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Kyle Mani
Chief Creative Officer
The hacking-cyberwar continuum
...private domains that increased dramatically before and after their annexation of Crimea and ensuing Western sanctions. Case in point: Russian hackers (with probable links to the Russian government) attacked JP...
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Kyle Mani
Chief Creative Officer
Can the private sector save the world?
...partners by leveraging federal grants to attract higher levels of private capital into projects. A new USDA Rural Opportunity Investment Initiative will encourage rural water, energy, and broadband investment in...
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Kyle Mani
Chief Creative Officer
Emotional intelligence strongly predicts leadership success
...came into focus with Daniel Goleman’s ground-breaking 1995 book, Emotional Intelligence. Since then, he’s written and co-authored over 50 books on this and related subjects. Other significant contributors to the...
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Kyle Mani
Chief Creative Officer
Social media guidelines for businesses
...customer. This dynamic is especially applicable to your social media posts and tweets. Because so many folks will read them, your social media business communications demand highly focused, word-by-word review...
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Kyle Mani
Chief Creative Officer
Marketing to millennials
...met my American grandfather–and I wouldn’t be on the planet. Such fateful ‘what if contingencies’ across generations apply to all of us. Each generation has distinctive cultural qualities In 1992,...
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Kyle Mani
Chief Creative Officer
Email Is Here To Stay
...past. –Not so. Yearly email volume is 75 trillion and rising, with over 600 million using it internationally. Since 2000, Internet use has increased more than 1000%—with online global population...
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Dennis Ghyst
VP. Of Content -
Jason Lee
Sr. Business Analyst
Does subliminal advertising work? subliminal advertising examples
...and shedding light on the ethical implications it raises in today’s advertising landscape. What Is subliminal advertising? Subliminal advertising uses words, images, or sounds in television, commercials, music and, more...
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Kyle Mani
Chief Creative Officer
“Disruptive thinking” and business survival
Technology + Innovation Equals Success You may have heard the term ‘disruptive thinking.’ It describes a process whereby revolutionary ways of doing business are incubated and implemented. In other words,...
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Kyle Mani
Chief Creative Officer
The future of internet cable
...After all, streaming video now constitutes more than two-thirds of all internet traffic and many video snippets from popular shows are free to view online. Yet when cord cutters add...
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Kyle Mani
Chief Creative Officer -
Sam Afsari
Sr. SEO Specialist
User experience and its connection to SEO and your organization’s bottom line
...experience a person has when interacting with a product, system, or service. In the context of a website, UX encompasses design, usability, accessibility, and the overall satisfaction a user feels...
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Kyle Mani
Chief Creative Officer -
Sam Afsari
Sr. SEO Specialist
Proven strategies for creating higher conversion rates
...purchase, signing up for a newsletter, or filling out a contact form. It is a critical metric in digital marketing and e-commerce, indicating the effectiveness of a website or marketing...
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Kyle Mani
Chief Creative Officer
Augmented decision making vs artificial intelligence
Brief overview of artificial intelligence (AI) and augmented intelligence (AuI) In the summer of 1956 American computer scientist John McCarthy, along with Alan Turing, Marvin Minsky, Allen Newell, and Herbert...
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Kyle Mani
Chief Creative Officer
Writing effective, secure emails
...times before hitting the send button. Email ‘Rules of the road’ Strengthening client and colleague relationships via email isn’t rocket science. The following ‘rules of the road’ are simple, but...
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Shab Hadi
SEO Director
How AI will revolutionize the future of SEO
...already being used today in SEO tools to automate processes for digital marketers like keyword research, competitive analysis, backlink evaluation, and content optimization. It’s helping SEO professionals work more efficiently...
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Kyle Mani
Chief Creative Officer
Cybercrime’s exponential growth in the age of big data
...sends you notice to change your password, contact them by phone to make sure the request is legitimate. For now, stick with reputable websites and services that have most likely...
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Kyle Mani
Chief Creative Officer
Content audit process at OWDT
...as the saying goes, its profundity never ceases. Organizations that are shifting a segment of their marketing operations to the web are not to underestimate the power of online content....
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Kyle Mani
Chief Creative Officer
7 key benefits of hiring a professional web design company
...web browsers and devices. Usability Testing: A professional web design company conducts usability testing to ensure the website is user-friendly and intuitive, with easy navigation, clear calls-to-action, and an overall...
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Kyle Mani
Chief Creative Officer
The psychology of brilliant digital design
...the page (which in this case is visually intuitive). Crop Images in Accordance with the Rule of Thirds–If you divide any image you wish to post online into nine equal...
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Kyle Mani
Chief Creative Officer
7 interesting marketing related statistics pertaining to your organization’s website.
In the rapidly evolving digital world, the role of a website in an organization’s marketing strategy is more crucial than ever before. It serves as the online facade of the...
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Kyle Mani
Chief Creative Officer
Are you ready for algorithms that judge your character?
Filling in the gaps by researching a candidate’s online records Who isn’t concerned about the continued erosion of personal privacy in our “Brave, New (digital) World?” Even if you take...
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Shab Hadi
SEO Director
Unraveling the future of search with search generative experience (SGE)
...a new age of search Search engines serve as our compass, guiding us through the vast terrain of the internet. From the humble beginnings of keyword-based queries to the era...
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Kyle Mani
Chief Creative Officer
The many advantages of A/B testing
A/B testing has proven that even seasoned online marketers often get it wrong. Results are, in fact, hard to predict without A/B testing. A/B testing is a relatively recent, highly...
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Kyle Mani
Chief Creative Officer
Rapid change is driving CMO responsibilities
...Most consumers carefully investigate a product or service online before any purchase. They pay little attention to ‘push marketing.’ Instead, they act upon research findings over, for example, advice they...
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Kyle Mani
Chief Creative Officer
A preview of 2015 tech trends
...for 2015, one of the trends I described last week deserves a closer look: Breaking news on the Internet of Things (IoT) Tony Fadell, the visionary behind NEST Labs, the...
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Kyle Mani
Chief Creative Officer
Protecting your business against the growing wave of cyberattacks
...system. This breaking news underscores the importance of NOT downloading apps from third party sources. Always research the app developer and reviews to make sure it’s legitimate. –Also, be sure...
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Kyle Mani
Chief Creative Officer
The Coarsening Effect Of The Web On Social And Political Discourse
...tragic consequences, as with increasing Islamic State recruitment and incitement of terrorist attacks. To some extent, this is just a reflection of the news, never known for accentuating the positive....
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Jason Lee
Sr. Business Analyst
Utilizing subliminal perception in design to enhance brand simplicity and visual appeal
...By breaking away from industry norms and leveraging unconventional color choices, brands can create a distinctive visual identity that captures the attention of consumers. Typography’s role in subliminal perception Typography...
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Kyle Mani
Chief Creative Officer
Our Fourth Industrial Revolution Has No Precedent
The Fourth Industrial Revolution – Broad Implications We’re overloaded by so much, often unsettling, news of social, economic and political change that it’s hard to separate out what is important...
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Kyle Mani
Chief Creative Officer
Origami’s revolutionary science and tech applications
...form slowly evolved over the centuries, remaining relatively unchanged until the 1950s when Japanese artist Akira Yoshizawa began creating lifelike origami ‘sculptures’ of animals. Then, in the late 1980s, American...
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Kyle Mani
Chief Creative Officer
Tech revolutions that will shape the coming decade
Cybervandalism/Cyberattacks, in one form or another, are now integral with public acts of terror. A footnote to our posts on the hacking-cyberwar continuum With the deluge of news about the...
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Kyle Mani
Chief Creative Officer
Making sure your greatest asset does not become a liability
...data became the world’s most valuable asset. –In my most recent article, “Are today’s tech giants comparable to 19th-century monopolies” I made the case that 21st-century tech giants like Google...
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Kyle Mani
Chief Creative Officer
Creating websites with lower bounce rates
...a 1-800 number, for example. So, why should they stay longer? The good news about this category of visitor is that they’re likely to revisit your site regularly. The average...
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Kyle Mani
Chief Creative Officer
Social purpose builds brand value and ROI
...purpose. So, there’s plenty of room for improvement. Customers and B2B companies have access to extensive online information about supplier companies and their products. While quality of product and price...
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Christine
Lam
The unintended economics of a viral tweet
...newsfeed. They will have the words “sponsors” or “promoted” on the bottom of the post, indicating that there is no way to remove the post; after all, the company did...
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Jason Lee
Sr. Business Analyst -
Shab Hadi
SEO Director
What is sister site? Meaning, benefits, SEO effects and examples
...share the same underlying structure. This is sometimes known as a framework in web development. In the case of websites created in WordPress, there is even a technical basis to...
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Kyle Mani
Chief Creative Officer
AI-based technology and the future of work
...progressively improves accuracy over time. For example, when FB introduces a new emoji, algorithms need to see examples of its usage before they can understand it. There is a labor-intensive...
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Kyle Mani
Chief Creative Officer
Last week’s terrorist attacks, the big picture
The unfolding news of the most recent terrorist attacks against humanity Attacks in Paris, Beirut and other recent terrorist crimes against humanity Like millions of people on the planet, I...
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Kyle Mani
Chief Creative Officer
Are you postponing creating more secure passwords?
...the standard advice that passwords should– Be at least 12 characters in length. Avoid names, places, and common dictionary words. Avoid any terms searchable on your personal history/online footprint. Integrate...
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Kyle Mani
Chief Creative Officer
The age of virtual reality has finally arrived
...like Youtube and Facebook are yet to develop. It all began in 2014 with the introduction of Google’s Cardboard The rush to market smartphone VR The VR tech community is...
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Sara Keys, Ph.D.
Director Of Influencer Marketing
From followers to customers: maximizing ROI with influencer marketing strategies
...ultimately increase conversions, addressing one of the key challenges faced by marketing managers. We will uncover key tactics that can help businesses thrive in today’s hyper-competitive market, providing actionable insights...
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Kyle Mani
Chief Creative Officer
What does a chief information officer do?
...Information Systems Officer (ISO) before becoming today’s Chief Information Officer (CIO) with board-level accountability. All executives, including CIOs, require extensive business skills and change management expertise. In fact, many CIOs...
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Kyle Mani
Chief Creative Officer
The net neutrality debate
...rules no later than this month. However, the FCC’s trial balloon briefing for major public and private stakeholders on the ‘compromise proposal’ didn’t go well. President Obama’s takes a clear...
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Dennis Ghyst
VP. Of Content
The “Deep Web”
...and public sector password-protected information. It includes things like unpublished/unlisted file directories (See our profile on DesignRush), archived newspaper articles, private financial information, medical data, and engineering databases. Bottom line:...
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Kyle Mani
Chief Creative Officer
Does artificial intelligence foreshadow Utopia or Dystopia?
...only products and services, but how business is conducted both online and face-to-face. That transformation is well under way… A short list of AI technology breakthroughs: Continually improving cochlear implants...
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Kyle Mani
Chief Creative Officer
2014 worst web design trends
...across this year. Bad stock photos Today people live in a visual age and according to MDG Advertising, 67% of consumers consider clear, detailed images to carry more weight than...
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Victor Alvarado
Senior Front-End Developer
The challenges facing marketing managers in front-end website management
...resonate with target audiences. Website Performance and Speed In today’s fast-paced world, users expect websites to load instantaneously. A slow-loading website can deter potential customers, negatively impacting the user experience...
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Dennis Ghyst
VP. Of Content
How startup experience can accelerate your professional growth
...different areas of work, you quickly gain invaluable insight into where your real talents lie. Nothing makes me happier than mastering new responsibilities and meeting unforeseen challenges. In other words,...
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Kyle Mani
Chief Creative Officer
The critical advantages of web-specialized photography
...of your employees and organization? Is the resolution of your photographs maximized without sacrificing download speeds? Newer, much improved online multimedia images posted on sites like Flickr and Facebook have...
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Kyle Mani
Chief Creative Officer
Reaching buyer-seller agreement on product value
...your 2D online product information is elegant, intuitive and answers potential buyer questions. Doing so can radically improve your conversion rate and ROI. —We at OWDT specialize in creating this...
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Kyle Mani
Chief Creative Officer
Protecting Your Business against Ransomware
...provided a separate external portal. Use Internet Ad Blocking. When online, employees should avoid ‘malvertisements’ that target individuals based on their online identifiers and browsing history. These attacks are especially...
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Kyle Mani
Chief Creative Officer
Smarter telecommuting
...enjoy taking their work to a local coffee house. If you do, make sure to take all important steps to ensure your online security. Carefully track how you are allocating...
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Kyle Mani
Chief Creative Officer
Digital marketers are overlooking this critical fundamental
Emotions rule over logic We humans are a storytelling species Marketers understand that there has to be an ’emotional hook’ for an ad to resonate with consumers. What they are...
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Kyle Mani
Chief Creative Officer
The emerging marketing dynamic
...This, plus inertia are the main reasons over two-thirds of marketing executives spend less than 10% a year on nontraditional media. But all that’s about to change: online advertising expenses...
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Andrew Mani
Senior Project Manager
Web database design basics
...raw data, a categorical, identifier, as well as relational and referential columns of data. Note the relation between each object. Identify optimal databases Online transaction databases are best because they...
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Kyle Mani
Chief Creative Officer
Safer Satisfaction – Engineering User-Centric, Post-Pandemic Cyber Safety
With virtually everyone online in the posts-COVID environment, there is greater fear of data breaches, phishing attacks, and ransomware threats. However, according to Kyle Mani, CCO of OWDT, 88% of...
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Ben Rahmati
Director Of Paid Search -
Shab Hadi
SEO Director
SEO vs. PPC: which one is better?
...that can help businesses reach more potential customers and achieve their online marketing goals. What is PPC, and how it works? PPC stands for “pay-per-click,” a type of online advertising...
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Shab Hadi
SEO Director
Leveraging data to drive better web design
...the website, ensuring that it always aligns closely with user needs. This alignment leads to increased satisfaction, loyalty, and conversion rates—key indicators of a successful online presence. Data-driven design: The...
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Kyle Mani
Chief Creative Officer
Good bots, bad bots
...bad bots can impersonate human written communication, they are often used to disrupt or even shut down online conversations. The objective of those instigating such attacks is to confuse readers...
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Kyle Mani
Chief Creative Officer
Computer technology breakthroughs in 2014 & 2015
...much faster device charging, e.g.; AMD 5GHz Intel 4GHz chips (Breaking above 4GHz was historic); and Thinner, lighter laptops with longer battery life were introduced, trends that will accelerate in...
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Kyle Mani
Chief Creative Officer
OWDT gives you direct control of your website
...contrast, have entangled their clients in long-term obligations turning breaking up with them feel like a messy divorce. We see such scenarios playing out on a daily basis with our...
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Kyle Mani
Chief Creative Officer
The CEO career path
...required change may include, for example, a new customer service model, a greater emphasis on open communication, or improving workplace safety. Leading by example: When breaking old, dysfunctional ways of...
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Kyle Mani
Chief Creative Officer
Anticipated web design trends in 2023
...creates a more focused user experience and can help highlight the important content on a website. Asymmetric Layouts: Breaking away from traditional grid-based layouts, asymmetric designs are becoming more popular....
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Victor Alvarado
Senior Front-End Developer
The pros and cons of integrating Git version control into WordPress projects
...WordPress projects. The Advantages of Git Version Control in WordPress Projects Code Collaboration and Teamwork One of the most significant advantages of integrating Git into WordPress projects is its ability...
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Kyle Mani
Chief Creative Officer
OWDT is committed to investing in the U.S. And local economy
OWDT has already initiated and invested in several nationwide startup projects I strongly believe in giving back to the local community, nurturing American intellectual capital and keeping business within U.S....
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Kyle Mani
Chief Creative Officer
The benefits of working with resource-rich organizations
...American Heart Association, and Domestic Violence Shelters. In the process of our planning and designing the company’s logo and webpage in 2014, I was so impressed with this company’s spirit...
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Kyle Mani
Chief Creative Officer
Anticipatory intelligence & crowdsourcing
...to understand future threats and opportunities. One case-in-point: some of the erroneous assumptions that significantly reduced U.S. auto industry market share in the 1970s included– The American car market is...
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Kyle Mani
Chief Creative Officer
High-profile company selects OWDT as this week’s hottest website
...remarkable work for us to recognize. Slickplan has achieved international prominence for their unparalleled excellence in sitemap development software which allows users to add, delete, and move sitemap elements effortlessly....
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Andrew Mani
Senior Project Manager
Ensuring database security
...threats include password and the default account vulnerabilities. A standard countermeasure is to lock database accounts and then creating default password-protected accounts that expire once installed. This results in the...
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Kyle Mani
Chief Creative Officer
Where ideas meet execution: OWDT wins gold Marcom Award
OWDT was selected by the judges of the NYX MarCom Awards as the winner of the 2021 Gold Marcom Award. This international award celebrates the best-in-industry marketing communications ideas and...
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Kyle Mani
Chief Creative Officer
The big breakthrough in digital language translation
...speed of AI-enhanced translations in the following ways— It offers both long and short-term digital memory to enhance recognition of semantical patterns. It understands sentences and larger word groupings, a...
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Kyle Mani
Chief Creative Officer -
Jason Lee
Sr. Business Analyst
The science behind subliminal perception: How does our brain react to hidden messages?
...not readily apparent to the subject (Moore, 1982). The word “subliminal” comes from Latin, where “limen” means threshold. In simple terms, it refers to things that are below the level...
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Kyle Mani
Chief Creative Officer
Is your company overdue for a brand makeover?
...company logo But don’t take my word for it. We strongly recommend you assess your current situation with the following questions– Is your market share stagnant or lagging behind overall...
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Kyle Mani
Chief Creative Officer
Cyber security professionals underestimate vulnerabilities until hit
...with ESET, as quoted by Infosecurity Is your IT team proactively protecting your digital infrastructure? With constant news of private and public security breaches, you’d think that cyber security specialists...
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Kyle Mani
Chief Creative Officer
The Sony attack is a wakeup call
...China’s help in curbing North Korea’s capacity for the kind of attack it apparently inflicted on Sony. A Nightmare scenario Infinitely more troubling than all this bad news is the...
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Kyle Mani
Chief Creative Officer
The first Digital World Cup
.../ Google Play) – with a dedicated World Cup tab for the latest news, scores, and game stats. World Soccer Finals – (App Store / Google Play) – with extensive...
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Kyle Mani
Chief Creative Officer
Protecting your intellectual property when employees quit
...the document. Know the Legal Definition of “Trade Secrets”The law protects trade secrets, but not general employee knowledge or expertise gained under your employ. The good news is that any...
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Kyle Mani
Chief Creative Officer
5G connectivity will be a game changer
...for creating new jobs, new industries and changing our personal day-to-day lives. 5G will include more than an increase in speed because it encompasses revolutionary improvements in wireless broadband that...
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Kyle Mani
Chief Creative Officer
What you need to know about fonts as a marketing and brand manager.
...that outlines the guidelines, rules, and best practices related to font usage within a brand’s marketing materials. It ensures consistency, professionalism, and brand coherence across all communication channels. In this...
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Kyle Mani
Chief Creative Officer
Building your personal and business resilience
...the left column write “Negative Assumption”; on the right, “Rational Response.” What conscious negative assumption comes to mind that is impacting your ability to move forward today? Write that down...
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Kyle Mani
Chief Creative Officer
Bridging the tech gap between different generations
Is generational profiling accurate? Generational profiling is a reality today. You’ve probably heard a lot about generational differences in work ethic and tech aptitudes. It’s good to be skeptical about...
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Kyle Mani
Chief Creative Officer
The rapidly evolving, demanding role of the CMO
...a CMO is less able to harness big data to create the more personalized marketing messaging that works in today’s environment. Recommendations for CEO-CMO involvement– If you’re a CEO, begin...
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Kyle Mani
Chief Creative Officer
The destabilizing effect of growing cyberwar capabilities
...rising threat According to several recent Wall Street Journal articles, this potential is by no means limited to major state players like the U.S., China and Russia. Over 60 countries...
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Kyle Mani
Chief Creative Officer
FCC Chairman throws weight behind net neutrality
...investment and competition.” 6. “Congress wisely gave the FCC the power to update its rules to keep pace with innovation. Under that authority, my proposal includes a general conduct rule...
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Dennis Ghyst
VP. Of Content -
Kyle Mani
Chief Creative Officer
Establishing a clear brand identity is critical to your bottom line
Why is it important to create a clear ‘brand identity’? When introducing yourself at a business networking event, what do you say? In other words, what is your professional brand?...
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Kyle Mani
Chief Creative Officer
The latest digital marketing trends, Part 01
...customer-focused with psychographic algorithms that capture the needs and interests of your demographic targets in first-page search results. Every part of digital marketing — social media newsfeeds, display ads, social...
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Kyle Mani
Chief Creative Officer -
Ben Rahmati
Director Of Paid Search
Conversion rate optimization for marketing managers, do’s and don’ts.
Conversion Rate Optimization (CRO) is the process of systematically improving the percentage of website visitors who take a desired action, such as making a purchase, subscribing to a newsletter, or...
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Shab Hadi
SEO Director -
Kyle Mani
Chief Creative Officer
The impact of website design on user engagement and conversion rates
In today’s digital landscape, website design has emerged as a critical factor affecting user engagement, conversion rates, and overall business success. An effective website design not only captures the attention...
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Kyle Mani
Chief Creative Officer
Data is now more valuable than oil
But this is just the beginning. Data is the oil of the internet Today, data is just like oil – a valuable commodity. The potential of digital data in the...
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Kyle Mani
Chief Creative Officer
New, More Effective Digital Security Strategies
...slack in this area. Download a password manager. If you use 1Password, Dashlane or LastPass all your passwords are stored in a vault. This adds a helpful protective barrier though...
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Ben Rahmati
Director Of Paid Search
Find the best Google Ads agency. 12 qualities you should expect from a Google adwords company
...resonates across touchpoints, magnifying the impact of every endeavor. 4. Uncover your objectives for Google Ads success Gaining a deep understanding of your objectives when running Google Ads is crucial...
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Kyle Mani
Chief Creative Officer
Security-first: Users gain a sense of virtual world security using these points.
...user can’t articulate why. Authentication: Identification is when you claim to be a specific person online. This typically involves entering an email or username. Authentication, by contrast, is proving who...
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Kyle Mani
Chief Creative Officer
Differentiating fact from fiction
...are easier on the brain. Being aware of these sources of cognitive bias can advance your career As online and other information explodes, employees with critical thinking skills make better...
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Kyle Mani
Chief Creative Officer
The coming digital marketing renaissance
...Income streams, commissions, and projects are easier to track using the old structure. Agencies prefer to continue making money just as they did before despite the clear evidence that online...
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Kyle Mani
Chief Creative Officer
Improving your search engine optimization (SEO)
...(non-paid) search result pages (SERPs) and promoting user interaction. OWDT‘s SEO specialists target search results from relevant listings, images, videos, industry-specific online activity and other sources to increase your website’s...
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Kyle Mani
Chief Creative Officer
Moving Forward With Greater Energy And Resilience In 2016
...us, I now read virtually everything online. Among other completely dispensable things–a room full of clothes I no longer needed or fit me. Every time I’ve given things to friends...
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Kyle Mani
Chief Creative Officer
Protecting your private social media accounts
...few qualifying words (even an emoticon in the right place) could confirm your underlying positive intention? Protect your private Facebook (FB) account by writing posts that– Integrate honesty and tact....
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Kyle Mani
Chief Creative Officer
The smartphone changes everything
...pose potential security concerns, as well. The downside Too many folks are seeking illusory social fulfillment from online relationships, especially those that are in one way or another commodified. We...
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Kyle Mani
Chief Creative Officer
Is building a more secure internet possible?
...machines can learn to recognize human users by analyzing online behavior, e.g., a person’s typing pattern, rather than a password or a fingerprint. Results to date One promising result is...
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Kyle Mani
Chief Creative Officer
Leveraging changes in social media to grow your business
...us know what consumers think of an organization’s services and products, giving us greater confidence about our online decisions. All OWDT clients have websites that link to Facebook, Twitter, LinkedIn...
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Victor Alvarado
Senior Front-End Developer
Crystal ball – the future of front- end development
...moral and legal imperative. Front-end developers will face the challenge of making applications usable for individuals with visual, auditory, or motor impairments. The Web Content Accessibility Guidelines (WCAG) continue to...
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