Rob Bernshteyn
Rob Bernshteyn; CEO of Coupa, Author, and Business Advisor. With over two decades of leadership in the enterprise software industry, Rob is passionate about helping individuals, businesses, and communities grow through the exchange of real, measurable value.
You don't truly know what's possible unless you open up your worldview, which is what the power of community allows you to do.
-Rob Bernshteyn
Recent Perspectives from Rob
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The Opportunity of our Lifetimes to be Smarter Together
Over the past three decades, public perceptions of information technology have taken some wild turns. In the 1990s, many...
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Seeing Around Corners: The Coupa Business Spend Index (BSI)
Back in 2002 while working at Siebel Systems, I found myself deeply intrigued with this article: ‘The Man Who Sees Aroun...
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Important Notice for Procurement
From: The Chairpersons of many Boards of Directors To: Procurement Everywhere Please Step Up and Lead It's been a long t...
Read moreSmarter Together.
How Communities are Shaping the Next Revolution in Business
Driving value today requires information. Lots and lots of information. Most of us are becoming good at distilling the data within our own companies, but that’s not enough if we want a competitive advantage. In Smarter Together, Rob explores how we will soon be able to draw value from the intelligence of the community—collectively what we, and the organizations we work for, know—to benefit the community, our companies, and ourselves. As Rob explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value. All of us will grow smarter together. Commerce will never be the same again.
-Suze Orman, The World's Personal Finance Expert
-Deepak Chopra, M.D., Author of Metahuman - Unleashing Your Infinite Potential
In Smarter Together, Rob brilliantly showcases how Community Intelligence can revolutionize every industry and bring benefits to every individual looking to make a meaningful impact.
-John Foley, Founder and CEO, Peloton
Value as a Service.
Embracing the Coming Disruption
Making predictions about the future is always tricky, but there is one prediction that Rob is quite confident in making. Rob believes that we've moved to a model that he calls Value as a Service. Value as a Service is the simple idea that delivering measurable value will be the ultimate competitive battleground for a business. Going forward, every customer will want to understand the quantifiable value that they will be given in working with your company. Are you prepared to embrace this new disruption?
-William A. Sahlman, Harvard Business School, Class of 1955 Professor of Business Administration
-Geoffrey Moore, Author of Crossing the Chasm, The Gorilla Game, and Inside the Tornado
Rob Bernshteyn masterfully explains in Value as a Service that we are going to have to move beyond providing software as a service; we must provide real value as a service, where you can quantify exactly what you are providing to your customers.
-Keith Krach, Former Chairman and CEO, DocuSign, Co-Founder of Ariba
Value is the language you should consider speaking. So next time you approach a problem, consider how you’re going to add specific value. Ask yourself: What distinct, quantifiable value will this deliver and how will you measure success?
-Rob Bernshteyn
In the News
#TradeTalks: The Impact that Community Intelligence will have on Industries and Individuals
About Rob
Rob Bernshteyn is the chairman of the board and chief executive officer at Coupa, where he oversees the company’s strategy and execution. Under his leadership over the past decade, Coupa has grown from a small start-up company to a multi-billion-dollar public organization driving measurable value for enterprises around the world. Rob is an accomplished executive with over two decades of experience in the enterprise software industry. He holds a BS in Management Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.